Tech-publisher coalition backs new push for browser-level privacy controls

Remember ‘ Do Not Track ‘? The tracker-loving adtech industry hopes you don’t recall that decade+ doomed attempt to bake user-friendly privacy controls into browsers. But a coalition of privacy-forward tech companies, publishers and advocacy groups has taken the wraps off of a push to develop a new standard that gives Internet users a super simple way to put digital guardrails around their data. The effort to bake in a new browser-level privacy signal to stop the sale of personal data — which has been christened: Global Privacy Standard (GPC) — is being led by the ex-CTO of the FTC, Ashkan Soltani, and privacy researcher Sebastian Zimmeck. They’ve got early backing from The New York Times; The Washington Post; Financial Times; WordPress-owner Automattic; dev community Glitch; privacy search engine DuckDuckGo; anti-tracking browser Brave; Firefox maker Mozilla; tracker blocker Disconnect; privacy tool maker Abine; Digital Content Next; Consumer Reports; and digital rights group the Electronic Frontier Foundation. “In the initial experimental phase, individuals can download browsers and extensions from Abine , Brave , Disconnect , DuckDuckGo , and EFF in order to communicate their ‘do not sell or share’ preference to participating publishers,” they write in a press release unveiling […]

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