Entertainment Executives Discuss the Post-Pandemic Future of the Industry

As the number of vaccinations increase and people begin returning to the office, entertainment business executives are preparing for a post-pandemic industry.

In the Variety Streaming Room, hosted by senior TV business writer Elaine Low, business leaders from across the entertainment industry weighed in on innovation, resiliency and what they’re most excited about when society fully reopens.

Katrina Cukaj, lead for marketing creative and network partnerships at WarnerMedia Ad Sales, and Vikki Neil, executive VP and general manager at Discovery Digital Studios, discussed how the pandemic enabled networks to listen more closely and cater to their audiences.

“We were scrambling to make sure we could get unique ways to gather content for people that shared how they can make a meal that was more helpful and less entertaining,” Neil said, discussing how Discovery’s Food Network and HGTV adapted to meet the needs of viewers during the pandemic.

Neil said that an initial dip in production value due to shooting from home on iPhones and GoPros gave way to more authentic content and spiked ratings.

The panelists also talked about industry changes made during the pandemic that will likely remain in place. Mark Gathen, VP of content acquisition at […]

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